In a startling revelation, November 2025 marked the worst month for hardware sales in the US in three decades, with just 1.6 million units sold. This decline, reported by market research firm Circana, reflects a staggering 27% drop in spending compared to the previous year, totaling $695 million. The average price for new gaming hardware reached an all-time high of $439, which likely contributed to the disappointing sales figures. Traditionally, November is a peak month for gaming hardware sales, fueled by Black Friday promotions and holiday shopping.